Free Lesson
Epic Fails: the Cost of Poor Localization
30 min
Jan 24, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
A review of common misconceptions
False beliefs leaders and managers hold true about localization and how they backfire.
Case Studies: epic localization fails
Some of the most embarrassing and costly localization fails (and tips to get it right in your specific context).
A case for strategic localization
How to make localization a strategic lever to achieve lasting, better, and faster results with your global operations.
Why this topic matters
Localization is often seen as a checkbox—something to "get done" for global expansion. But when it’s done poorly? The costs can be staggering. The real impact goes much deeper, from lost revenue to damaged brand reputation, operational inefficiencies and regulatory risks. What’s worse? Most companies don’t realize the scale of the damage until it’s too late.
You'll learn from
Carlos Djomo, Ph.D
Localization Expert, Certified trainer, ESIT Paris Researcher
Localization Certifications
